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SEO and Content: The Complete Guide to Optimizing Your Content (with steps)

Posted by Andrea Irvin on Jun 27th 2017

SEO is tough, I get it, and it’s more than just a few keywords here and there. However, if you chose that route, there’s a risk by being penalized by Google and then there’s the risk of not being noticed at all. I want to show you how to go about it all by using the White Hat SEO version of increasing your rankings/ratings. In this article, you will have the opportunity to learn more about keyword research, content writing and how putting both together helps improve your website ranking.

First steps to building large traffic around the most popular searched keywords and traffic generator words, you must do the research. Most people use the free and easy tool on Google AdWords, Keyword Planner. Type in as manner keywords you can think of, and they will expand that to a mile long list of top searched keywords, ranking them by volume and competition (low to high).

Keyword Research

Start with seed keywords (these are terms that are your main keyword of product or service, to which you add on additional phrases/words). For example: Abstract Logo, Website Optimization, and Marketing Add-Ons.

Make a long list of all your “seed” words and start adding onto them, create as many variations as you can. Run them through the Google AdWords Keyword Planner to see their current volume and ranking.

Next, you need to focus on a specific forte in your industry or field of expertise. Now I am not saying chose ONE for your whole website, no one per category/page! With choosing a specific niche for each page/topic/category, long keywords are the choice of the hour. Examples: Toys for Toddlers, Steps to take to a healthier lifestyle, and Gifts for Him

When searching for keywords to add to your list, keep in mind, both short-tail and long-tail keywords are valuable assets to have on your site. Do you fall into the rumor that it is better to have long vs. short keywords? You don’t know how potential viewers are using Google. There are many people that type long sentences, such as me, and others who will type a short keyword.

Next step is to create your list of keywords you plan to use.

Killer Content

The third step is to write a, not short (don’t care if it’s an attention grabber), LONG article. Google loves lots of content (1000 words to around 1500)! That google bot is like a spider that will crawl the whole page and can be very picky to whether it will choose if you have anything worth ranking, so you better have A LOT of good content/keywords/worthy content.

Woah, 1,000 to 1,500 words, you might think this is a bit much, right? Truthfully, an article/blog should take a min of 7 min long to read. You see some blogs that are reaching the 2500 word mark, now that’s a lot of content. How does that make sense? Having great content is not enough, it is also important to go into depth about that content. Writers need to take those keywords and expand on them, their definitions, the reasons for their importance and relevance within the content.

Now if this is something that you or your company does not have the time to do, then just go ahead and write what you can. In the meantime, check how your competitors are ranking and how many backlinks are they racking up by creating such length (linked) content. Use the tool, Moz’s High-Quality Inbound Link Tool, to check a few of your competitors and see how far you have to come to catch up.

Once you get the picture...I believe then you will be ready to start creating the content needed to “catch up”.

Content Length Tips:

  1. Brainstorm some general section ideas, branch out to subsection ideas.
  2. Explain your points.
  3. Think about the importance of the topics and why anyone should care, write defensive statements, argue your points.
  4. Why is it all interesting? Do you have any stories or examples to share?

Writing a blog post or article is your opportunity to insert those top searched keywords. I do honestly believe that paid displays are not as compelling as the content you write and post on your website pages. Do you know why it’s hard? You are not paying anyone to do it! This task you will do on your own and will see the results, trust me!

Now, how does one create share worthy content? If you cannot write an interesting, unique or call to action article, why bother, right? Do not write a boring, tiring, speculative article, which would be a waste of time. Next, try to write with a unique style or voice, everyone has a different way of writing; just try to be the best “you” can be. Give your audience a call to action. To make an article actionable, you need to tell the reader what to do with the information you’re giving them.

So Remember now:

1.Content must be interesting

2.Content must be unique

3.Content must be actionable

From this article, did you learn anything? Is this all still too confusing? Hey, no worries, learning all this took me quite a while. It’s not like math; this SEO is more like art. A writer needs to be both creative and strategic when writing any kind of content for their website.

Now, there are tons of links in this article that do link to other very useful information and if you have not had a chance to view it I have listed them at the bottom as “great article” reads.

You can also contact me directly at or reach us here on Contact Us.

Here are some great articles (sources) I found that have examples of people who have accomplished all these steps and have had great success in increased traffic and ranking.

White Hat SEO Case Study: How To Get a #1 Ranking


How to Write Content around Keywords to Boost Your Rankings

How to Write Content That Actually Deserves to Get Links

How to Take Your Content From Good to Great

How to Create Share-Worthy Content That's Optimized for Search

How To Call To Action