SEO is a marketing strategy that focuses on improving a website to attract more online visitors through organic (not paid) search engine results.
It involves both creative and technical elements required to improve rankings, drive more online traffic, and facilitate awareness in and through search engines. It’s a complicated yet manageable tactic for many businesses, although certainly not all.
There are many different components to SEO, from the content on your web pages, to managing headings and URL structures, to the ways that other websites reference your site through what we call backlinks. Sometimes SEO is simply setting up your website in a way that is easily “understandable” for search engines.
At the end of the day, search engines are in the business of making the web a better for people to find information. To that end, building a search engine friendly website is all about making your site better for people too. These principles are absolutely interrelated…or at least they should be.
Our job is to guide you and to outline all the major areas of the search engine optimization trade – from identifying keywords and search terms that your target audience is using online, to making your site easy for search engines to understand, to developing strategies for building links focused around the value of your website content.
If you’re confused…no worries. You’re definitely not alone…and we’re here to help.